HawkStop
HawkStop
HawkStop
HawkStop
HawkStop

No more missing out- Just one place for everything happening on campus.

No more missing out- Just one place for everything happening on campus.

No more missing out- Just one place for everything happening on campus.

No more missing out- Just one place for everything happening on campus.

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Home page

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Overview

As an event organizer and residence staff, I constantly saw students missing out on events simply because campus events were all over the place- Instagram pages, random group chats, and websites no one checked. It was hard for students to feel connected when everything felt so scattered.

I led the end-to-end design and front-end development, overseeing product scoping, user research, prototyping, and usability testing.

Sector

Event Management

Team

Solo

Tools

Logo
Logo

Timeline & Status

June 2024 - December 2024

Problem

Students at Laurier struggle to keep up with campus events because information is fragmented, overwhelming, and easy to miss.

Students at Laurier struggle to keep up with campus events because information is fragmented, overwhelming, and easy to miss.

Event information was siloed, scattered across multiple platforms, and difficult to find. Even when students did come across events, there was no easy way to track or save them, leading to low engagement.

Without a centralized digital and personalized event hub, students were left frustrated, disconnected, and out of the loop.

Why the Current System Isn’t Working efficiently?

Poster Fatigue

Overcrowded and visually overwhelming—too many posters in one place meant students either skimmed past them or didn’t absorb the information.

Image

A typical poster board in the buildings

Instagram Limitations

Posts are scattered across multiple club, faculty, and department-run accounts, students also need to actively be on social media to see events while scrolling.

Email Communication Inefficiency

Events are buried in long emails, which students either ignored, overlooked, or forgot about.

Multiple Laurier’s Official Event Sites

Instead of one central hub, students had to check three separate websites to find event listings. The platforms were outdated, difficult to navigate, and lacked real-time updates, leading to low engagement.

Preview of final solution

HawkStop mobile app

A centralized, personalized hub that makes it easy for students to discover, track, and engage with campus events in one seamless experience.

Interactive prototype

Note— Some components maybe not be clickable*

Design System

To ensure consistency and efficiency in the HawkStop app, I developed a custom design system inspired by Uber's minimalist aesthetic. Utilizing a monochromatic palette of black, white, and gray, the system emphasizes clarity and accessibility.

View on Figma

Discovery process

Exploring the Competition

Before designing HawkStop, I analyzed several existing event platforms to understand what students were already using to stay involved and engaged, what worked, and more importantly, what didn’t.

Eventbrite
Eventbrite
Eventbrite
Eventbrite
Eventbrite

Not tailored for campus life or student-specific events

Not tailored for campus life or student-specific events

Robust ticketing and reminder features built-in

Robust ticketing and reminder features built-in

Robust ticketing and reminder features built-in

Robust ticketing and reminder features built-in

Personalized recommendations based on interests and location

Personalized recommendations based on interests and location

Instagram
Instagram
Instagram
Instagram
Instagram

No dedicated event features or centralized calendar

No dedicated event features or centralized calendar

Popular engagement social media app, most students already use it daily

Popular engagement social media app, most students already use it daily

Popular engagement social media app, most students already use it daily

Popular engagement social media app, most students already use it daily

Event is easily missed if not seen in feed or following multiple accounts

Event is easily missed if not seen in feed or following multiple accounts

Laurier calendar of events

Laurier calendar of events

The Laurier event site lacks a personalized approach and relies on static listings

The Laurier event site lacks a personalized approach and relies on static listings

The UI hierarchy is cluttered with text and social sharing buttons, which could also detract from the primary user focus.

The UI hierarchy is cluttered with text and social sharing buttons, which could also detract from the primary user focus.

The site has an event reminder and a add to calendar feature

The site has an event reminder and a add to calendar feature

The site has an event reminder and a add to calendar feature

The site has an event reminder and a add to calendar feature

The Nest

The Nest

The Nest

Cluttered View: The calendar can become visually overwhelming when many events are scheduled

Cluttered View: The calendar can become visually overwhelming when many events are scheduled

Students have to manually search up the site every time they want to know what is happening

Students have to manually search up the site every time they want to know what is happening

The ability to filter by categories, organizations, and tags helps users quickly narrow down relevant events.

The ability to filter by categories, organizations, and tags helps users quickly narrow down relevant events.

The ability to filter by categories, organizations, and tags helps users quickly narrow down relevant events.

The ability to filter by categories, organizations, and tags helps users quickly narrow down relevant events.

Research

Survey Insights from 50+ students

To ensure HawkStop meets the needs of Laurier students, I conducted a survey to understand their engagement with extracurricular activities, awareness of existing platforms, and interest in an app for managing all events to resolved the siloed event sites.

Key insights

  • Usage of Existing Tools: 70% of respondents had never used any apps or websites to stay updated on events.


  • Awareness of "The Nest": 55% of students were aware of the existing "The Nest" app, but many expressed dissatisfaction with its user experience, with 60% rating it as neutral or dissatisfied.

  • Usage of Existing Tools: 70% of respondents had never used any apps or websites to stay updated on events.


  • Awareness of "The Nest": 55% of students were aware of the existing "The Nest" app, but many expressed dissatisfaction with its user experience, with 60% rating it as neutral or dissatisfied.

  • Usage of Existing Tools: 70% of respondents had never used any apps or websites to stay updated on events.


  • Awareness of "The Nest": 55% of students were aware of the existing "The Nest" app, but many expressed dissatisfaction with its user experience, with 60% rating it as neutral or dissatisfied.

  • Usage of Existing Tools: 70% of respondents had never used any apps or websites to stay updated on events.


  • Awareness of "The Nest": 55% of students were aware of the existing "The Nest" app, but many expressed dissatisfaction with its user experience, with 60% rating it as neutral or dissatisfied.